One of the oldest motifs in hip hop is Hennessy—ubiquitous in tracks from its inception through today. Rappers laud Hennessy as an aphrodisiac, the fuel for a wild night, a staple in daily life. The golden hue and bottle emulate luxury yet Henny touts an accessibility to listeners and rappers alike. Hennessy accumulated an intense loyalty early on from the hip hop community because it was one of the only companies to hire black executives, and I’ll drink to that 🥂